ome Bad Aspects of Search Engine Optimization
Hi !
I would like to share some information about Some Bad Aspects of Search Engine Optimization :
Dependent on search engines:
Its true that in any career there are many things that are outside of your control but for SEO this rule is on the top. Search engines frequently change their algorithms and what is worse – these changes are not made public, so even the greatest SEO Experts admit that they make a lot of educated guesses about how things work. It is very discouraging to make everything perfect and then to learn that due to a change in the algorithm, your sites dropped 100 positions down. But the worst part is that you need to communicate this to clients, who are not satisfied with their sinking ratings.
Black hat SEO:
Black hat SEO is probably one of the biggest concerns for the would–be SEO practitioner. Fraud and unfair competition are present in any industry and those who are good and ethical suffer from this but black hat SEO is still pretty widespread. It is true that search engines penalize black hat practices but still black hat SEO is a major concern for the industry.
No fixed rules:
Probably this will change over time but for now the rule is that there are no rules – or at least not written ones. You can work very hard, follow everything that looks like a rule and still success is not coming. Currently you can't even rely on bringing a search engine to court because of the damages they have done to your business because search engines are not obliged to rank high sites that have made efforts to get optimized.
Rapid changes in rankings:
But even if you somehow manage to get to the top for a particular keyword, keeping the position requires constant efforts. Well, many other businesses are like that, so this is hardly a reason to complain – except when an angry customer starts shouting at you that this week their ratings are sinking and of course this is all your fault.
SEO requires Patience:
The SEO professional and customers both need to understand that SEO takes constant effort and time. It could take months to move ahead in the ratings, or to build tens of links. Additionally, if you stop optimizing for some time, most likely you will experience a considerable drop in ratings. You need lots of motivation and patience not to give up when things are not going your way.
So, let's hope that by telling you about the pros and cons of choosing SEO as your career we have helped you make an informed decision about your future.
