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Step 1 − Login to your Magento Admin Panel. Step 2 − Go to System menu and click on the Configuration option. Step 3 − On the left side navigation bar, go to Customer section and click on the Newsletter option. Step 4 − Then, expand the Subscription Options panel, select the Yes option for Need to Confirm field.
Magento 2 is equipped with a bunch of newsletters features out of the box. You can create as many newsletter templates as you need for different purposes. You might send a weekly product update, a monthly newsletter, or an annual holiday newsletter. Newsletter templates can be prepared with HTML markup, or as plain text.
Magento 2, you are able to send various newsletters to different customer groups, and for different Store Views. All you need to start working with this functionality is an email list of customers who registered in your Magento store and agreed to receive your newsletters.