what is difference between Link Exchange and Link building ..?

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Originally Posted by AuroINSEO

Hey guys,

Link building is SEO technique in which you place back-links on other web resource by giving nothing back. Link exchange is kind of link building where to place your website link on other website you have to give back-link to their website in exchange.

Thanks for sharing
AuroIN SEO

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Link Building is a set of activity, But Link Exchange is the part of link building.

diff between link exchange and link building is that link building we do on forums and blogs. by posting content by using keywords with anchor text. Meanwhile the link exchange program is between websites. For example two website agreed with each other that both of them will put URL of each other website on there own website. That is called link exchange.