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Well, Penguin specially works to decrease and prevent spam link building. It prevents low quality link building and when we talk about On page, so we really maintain our keyword density. It should be 1 to 2 percent. Penguin and Panda updates really suppresses spam activities. So, Be Authentic.
On-page is the first process of website optimization so I will give first priority for this.
On page SEO is becoming increasingly more important every month in Google's eyes as they continue to roll out Panda and other algorithm updates that focus on user experience. Lowering your website's bounce rate should be your number one goal. Your number two goal, converting visitors, comes after lowering your bounce rate. The bounce rate helps you determine how relevant your content is to the people who are searching for your site. If you consistently receive unqualified traffic that has a low conversion rate, it is likely because your site's on page content and SEO is not representing your website properly.
On page SEO is becoming increasingly more important every month in Google's eyes as they continue to roll out Panda and other algorithm updates that focus on user experience. Lowering your website's bounce rate should be your number one goal. Your number two goal, converting visitors, comes after lowering your bounce rate. The bounce rate helps you determine how relevant your content is to the people who are searching for your site. If you consistently receive unqualified traffic that has a low conversion rate, it is likely because your site's on page content and SEO is not representing your website properly.
now you will not need too much repeated keywords in your content.
Nothing change in Onpage their is change only in SEO Offpage Methods.
Yes it is so much important activity as a on page seo.