Disadvantages of PPC.

Please read this : http://www.forum.brsoftech.com/Threa...es-of-PPC-3931

I think SEO is best. PPC is a waste of time and money..

You might be thinking that being an easy strategy should not be a disadvantage. There are two sides to this, yes, it is true that pay-per-click advertising is easy to get going, however it does not mean that success is on your side right away.

These are the few points which keep in mind while going for PPC campaigning..
1) Target Right Keywords
2) Set Proper Target Audience
3) Keep work on Quality score maintenance (Relevant Add copy, Relevant Target Keywords and Landing page)