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Conversion Rate Optimization, CRO, is the practice of increasing sales and leads you get from a website, without increasing the amount of web visitors. By optimizing or improving your website conversion rate you can get more people to take more action without spending money on attracting more visits to your landing page or website, i.e traffic.
Conversion Rate Optimization the process of increasing website leads and sales without spending money on attracting more visitors by reducing your visitor bounce rate. A conversion rate is defined as the percentage of visitors who complete a goal, as set by the site owner.
A contract research organization (CRO) is an organization that provides support to the pharmaceutical, biotechnology, and medical device industries in the form of research services outsourced on a contract basis. A CRO may provide such services as biopharmaceutical development, biologic assay development, commercialization, preclinical research, clinical research, clinical trials management, and pharmacovigilance. CROs also support foundations, research institutions, and universities, in addition to governmental organizations (such as the NIH, EMA, etc.).