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Local SEO is a highly effective form of local online marketing. It allows local businesses to promote their services to local customers at exactly the time they're looking for your type of business. Local SEO uses search engines like Google and business directories like Yelp, Superpages, Qype & TouchLocal.
Local SEO is becoming one of the essential components to every business and brand that wants long-term success across search engines.
This comes from our latest Search Engine Optimisation Best Practice Guide, an in-depth report that’s invaluable for anybody working in digital marketing, looking to appoint an SEO agency, or simply trying to secure better search engine rankings.
Recently I covered some of the basic skills that all SEO beginners need to know however I didn’t include information on ‘local SEO’.
Here I’ll be rectifying that with a brief guide to what local SEO means and how you can use it to drive online searchers to your offline business.
Local SEO is a highly effective form of local online marketing.
Hello,
It is the process of making sure all the online elements of your business are optimized, so that your search result appears in front of an extremely relevant audience at a time when they're displaying interest in your product or service. With local SEO that audience will be within the general vicinity of your business or within the areas you target.
Local SEO tends to work best for physical locations, so ranking for your surrounding area will require a combination of local SEO (map pack results) and organic SEO. When implementing a combined local and organic SEO strategy, you may find that your main locations rank in the local pack, but your targeted cities are found in organic results.