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There are 3 different types of SEO techniques :
1)White hat SEO
2)Black hat SEO
3)Grey hat SEO
on page SEO
Title Optiomization
URL Optiomization
Heading Tags Optiomization
Key words Optiomization
Content Optiomization
Internal Linking
Picture Optiomization
Sitemap & Robots.txt
Newsgroup Posting
Social Bookmarking
Local listing
Website Remarking
Doc Sharing
PPT Sharing
Article Entry
Web 2.0
Infographic Submission
Guest blogging
Brokem Link building
SEO is the best and slow way to generate organic traffic and increase keyword position on search engines, Basically white SEO is very helpful for better ranking. But many peoples want's result instantly that's why they use Black Hat and Gray Hat SEO Technics.
Black hat seo.
White hat seo.
Grey Hat seo.
Social bookmarking.
Forum posting.
QnA.
Article submission.
Video creation & submission.
Web 2.0.
Microblogging.
Press release.
Info-graphics creation & submission.
Blog posting.
There are many digital marketing techniques but we should use only white hat SEO for a long term search results.