What is Keyword Density?

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Originally Posted by cavinsmither

Keyword density is the measurement in percentage of the number of times a keyword appears compared to the total number of words on a page. Most webmasters are concerned with tweaking the keyword density for words they are trying to rank in search results. Keyword density can be calculated by dividing the total number of times a keyword appears on a page by the total number of words of page.

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Hello Cavinsmither


"Keyword density is about to how often you search term appears in a text in relation to the total number of words(keywords) it contains. For example: if a keyword appears ten times in a 100 word text the keyword density would be 10%."

Keyword density is a foundational concept of search engine optimization (SEO). It's important to understand how keyword density works, since it can have a direct impact on your site content's visibility in search engine results pages (SERPs) and on the costs of your online marketing campaigns.

However, the relative importance of keyword density in most search engine ranking algorithms, including Google's, has changed over the years, so it's especially key to understand how this concept will impact your SEO in the post-Panda world.