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On page SEO is process of modifying and optimising content of your website with main aim - better positioning in Search Engine ranking results. On site SEO includes the text, images and links on your website. Any change made on your site's domain is considered as on page optimisation.
When you are into internet marketing you must have a focus and then work on it. You must know the audience that you want to visit your site and the type of customers you do not want here for various reasons.
Avoid blindly forward, because it is not normal. You must know your target audience, should clearly know that you are not directed against the part of the market.
On_page optimization is the basically for the search engines. When crawlers visit your site they must be visit to your source page, and if that source page contains the meta tags (meta description, meta title, meta keywords), h1 tags. After tags we need to submit our site on search engine's site map, webmaster tool, analytic. all this process will be called the On-Page optimization.