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First i want to clear about the optimization there are different phase of optimization like design optimization coding & onpage seo optimization is another part of optimization in Design you need to make your website seo friendly & responsive & reduce the size of Images also check your hosting services & more
Optimizing a website includes different sections such as image quality, content quality. First of all you need to analyse all your datas in the website, make them keyword rich for seo optimisation. Give importance to both on page and off page optimisations. Also its marked that now websites should be optimised better for mobiles. Produve best backlinks. If you need more information go through the blogs written by Ynot info solutions.
I had the same problem, I install image optimize plugins. I used the wp optimizer plugin because I'm using WordPress. so it compressed my website images and some draft posts and spam comments links. now my website has good loading speed, so I suggest you to install the helpful plugin and optimize your website.