Strong Branding helps your Digital Strategies
Hello Rachelle,
When it comes to developing your business on the online platform its best to start with the basics and that would be from your Branding. There has been such a huge boom in the E-commerce industry that people are not just coming online to shop, but are also expecting a healthy customer experience form the brand.
What flows next is that the branding develops onto your online platforms when you do your SEO, SEM, SMM strategies. People start recognizing and recollecting your brand identity which helps in the strategies that you have planned. Bottomline- They become more receptive.
This reply was lil off the charts, but there are so many threads giving you strategies.