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SEO (or its full title, search engine optimization).
In basic terms, it means the procedures of improving your website to grow its visibility in search engine results.
The more prominent your pages are in search results, the more likely you are to get attention.
For your SEO strategy to be effective, it should be split into two categories. On-page SEO and Off-Page SEO.
On-page & technical SEO plays important role in the success of a website.
Search Engine Optimization is two types, On-page and off-page optimization
On-page : Made changes on the website
Off-page : Build Back links from other websites
Hey @charlesprabhu, yet the information you have shared is basic but it is very useful to understand the SEO!!
On-page optimization: On-page optimization is the process of making changes to the website itself while keeping keywords, meta tags, and Google tools on the website.
Off-Page SEO: Off-Page Optimization is that process where you need to build your website and link it to different types of platforms. In this way, you will be able to get good traffic as well as backlinks for your website.
Seo can be performed 2 types mainly - on-page & off-page seo. It not only help in ranking but also traffic as well.
- On-page- On-page SEO refers to SEO factors and techniques focused on optimizing aspects of your website that are under your control.
- Off-page- Off-page SEO refers to SEO factors and strategies focused on promoting your site or brand around the web.
ON-PAGE SEO:
On-page SEO (also known as on-site SEO) refers to optimizing web pages to improve a website's search engine rankings and earn organic traffic. In addition to publishing relevant, high-quality content, on-page SEO includes optimizing your headlines, HTML tags (title, meta, and header), and images.
OFF-PAGE:
Off-page SEO is anything you do outside your website to improve its search engine rankings. It's often used synonymously with link building, but it goes beyond that.
On page SEO techniques
Crawl your website
Conduct an SEO audit and define your site architecture
Update URLs, page titles, and meta descriptions
Include your keyword throughout your page
Track keywords and topics for each page
Don't keyword stuff
On-page SEO and off-page SEO are basically two sides of the same coin. SEO is most effective when practiced with both because Google uses ranking factors that occur on your pages and outside of them. Depending on your needs, you can sometimes focus more on one of those SEO types.
On page SEO techniques are
Title
Meta description
URL Structure
Sitemap.xml
Robots.txt
301 Redirection
404 Error page
Internal linking
Off page activity
Article submission
Bookmarking submission
Directory submission
Images sharing
Video sharing
Search Engine Optimization is two types.
On-page : Made changes on the website
Off-page : Build Back links from other websites
On-page SEO (also known as “on-site SEO”) is the practice of optimizing web page content for search engines and users. Common on-page SEO practices include optimizing title tags, content, internal links and URLs.
Title
Meta Description
URL Structure
Sitemap.xml
Robots.txt
301 redirection
404 Error page
Images
Headings
Links
Technical
Content freshness
Off-Page SEO Techniques
Link Building
Brand Building
Content Marketing
PR
Local SEO (GMB and Citations)
Social Media
Forums
Influencer Marketing
Events
Guest Posting
Podcasts
Reviews
Content Syndication
On-page SEO (search engine optimization) refers to the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. This includes optimizing both the content and the HTML source code of a page.
Title
Meta description
Sitemap.xml
Robots.txt
301 Redirection
404 error page
Internal links
External links
URL optimization
On-page SEO focuses on optimizing content and HTML source code elements within a webpage to improve search engine rankings. Off-page SEO involves activities performed outside the website to enhance its authority and relevance, such as link building and social media engagement. Both are essential for boosting a site's visibility and driving organic traffic.
On page optimization
Title
Meta description
URL Structure
Sitemap.xml
Robots.txt
301 Redirection
404 error page
Internal linking
External linking
Focus on user experience
Off-page SEO techniques
Broken link building
Guest author
Brand mentions
Influencer outreach
Forums
Backlinks
Press release
Social bookmarking
Social media
Blog directory submission
Business listing
Document sharing
Infographic
Quality over quantity
Image submission
Content marketing
Guest posting
On-page SEO is to optimize your website according to google guidelines while off-page SEO is to build links & business branding.
I run a local blog, and one thing that really helped boost my visibility was focusing on internal linking and updating old content. After that, I worked with SEO Tallinn Estonia to build quality backlinks with local relevance, which made a big difference in search rankings. They helped me clean up some spammy links too, which I didn’t realize were dragging things down.
On page SEO techniques are
Title
Meta description
URL structure
Heading tags
Alt text
Internal linking
External linking
Heading tag
Image optimization
Schema structured
On-Page SEO involves optimizing individual web pages to rank higher, focusing on content quality, HTML elements, and user experience.
Title
Meta description
URL Structure
Sitemap.xml
Robots.txt
301 Redirection
404 error page
Heading tags
Alt text
Mobile friendly
Website speed
A bit more extensive rundown here:
�� 1. Planning & Research
Define primary keyword and secondary / semantic keywords for the page.
Map search intent (informational, commercial, transactional, navigational).
Identify top 5–10 SERP competitors for that topic.
�� 2. Structural SEO (HTML)
Use one clear H1 that matches or closely reflects the main keyword and intent.
Add H2/H3 structure to answer common user questions (FAQ‑style headers if relevant).
Check heading hierarchy (no skipped levels: H1 → H2 → H3).
Add / update title tag (ideally 50–60 characters, unique per page).
Write a meta description (140–160 characters) with clear value + CTA‑style text.
Use semantic HTML: <main>, <article>, <section>, <figure> where relevant.
�� 3. Content Optimization
Match content length to intent (short for quick answers, long for comprehensive guides).
Ensure keyword appears naturally in H1, first paragraph, headings, and body.
Add synonyms and related terms (semantic keywords) to strengthen topical relevance.
Break text with short paragraphs, bullet points, numbered lists, and bold highlights.
Include internal links to related pages (especially cluster‑hubs).
Link from weaker pages to stronger ones (authority‑by‑link).
�� 4. Technical On‑Page
Use a clean, descriptive URL with the main keyword (no random strings).
Check canonical tag (avoid duplicate content and incorrect canonicals).
Test mobile‑friendliness and responsive layout.
Ensure Core Web Vitals meet thresholds (LCP, FID, CLS) via GTmetrix / PageSpeed / DevTools.
Add <meta name="viewport"> and <link rel="preload"> / loading="lazy" where needed.
Check 301 redirects for moved / deleted content.
Fix 404 errors and add helpful context where 404s are unavoidable.
�� 5. Media & Schema
Add alt text to all images, focusing on intent and context (not just “product photo”).
Compress and rename images (e.g., blue-running-shoes.jpg instead of IMG_1234.jpg).
Implement JSON‑LD schema where relevant:
Article, Product, LocalBusiness, Breadcrumb, FAQ, HowTo, Review, etc.
Test schema output with Google Rich Results Test.
�� 6. UX, CTR & Engagement
Write an introduction that answers the user’s question in the first sentence or two.
Place primary CTA or key info “above the fold” where possible.
Use internal navigation aids: TOC, “Jump to” links, related‑posts blocks.
Avoid intrusive popups that hurt Core Web Vitals or UX.
Optimize internal links text (descriptive anchor phrases, not “click here” constantly).
�� 7. Monitoring & Experiments
Monitor impressions, clicks, CTR, and position of that page in Search Console.
If CTR is low despite good ranking, rewrite H1 / title tag / meta description and test.
If bounce rate is high, improve intro, clarity, or structure based on data.
Run A/B‑style experiments with different headings, intros, or CTA placements (if you can track properly).