Facebook ad must know details

Facebook ad
About Facebook ad: In simple words to tell, Facebook ad is a social media marketing strategy, can be used to promote our business, products or services page.
Getting started: Facebook ad marketing mainly used to create brand awareness and to promote business easily through a network of 750 million users.

Step one is ad creation:
1. Designing ad: Ad contains title, content, picture and destination URL.
URL: Destination URL can be a deep link or homepage URL or we can also target audiences to our Facebook pages or groups.

Title: Title should be very catchy tempting audiences to click in and it can contain maximum of 25 characters.

Body content: Content can contain 135 characters or less and clear explanation about the benefits. Action language like Learn more now, Download now can be used.
Image: Image is mandatory. Most successful ad on Facebook include images that are clear, easy to spot and directly related to the content and title of our ad
Step two is target audience:

2. Target audience:
We can reach people targeting various aspects like the following,
1. Location- Location setting is mandatory. It plays very important role in targeting audiences to filter our ad reach. We can target country wise, region wise and even city wise.
2. Demographics: By age, gender and specific languages.
3. Likes and interests: For example if we sell bikes and cars, we can target audience who likes cars and bike pages. This filters most of the audiences.
4. Education and Work: We can target Facebook users working or having education in certain institutions.

Step three is naming ad campaign and set pricing:

Before entering naming and budget setting we have to know about the following terms.

3. Campaign and pricing:
Simple to tell, campaign contains either ad or group of ads that share daily budget and schedule. We can add more than a ad in a campaign or can start new campaign.

Ad pricing types:
1. Cost per click (CPC): A type of campaign pricing where we pay each time user clicks on our ad
2. Cost per Thousand impressions (CPM): Based on the number of people views our ad we pay in this type of campaign pricing. Generally it is used to create Brand awareness among targeted audiences rather than concentrating on conversions.

Daily budget: Maximum amount of budget we spend on the day on particular campaign. If we wish to spend 5.00$ per campaign, Facebook suggests bid like minimum 0.32$ to 0.88$. Ad will display till the 5.00$ spends out.

Bottom-line: Facebook ad customization have some limits. Geo targeting is mandatory. No keyword targeting. Ad appears randomly and we cannot trace where our displays in any time. We cannot predict where our ad displays and also cannot customize it. We can know how many impression we got and how many click we got. We can also analyze from which country we got click through Facebook insights.

Nice information thanks for sharing..................

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Last thing you want is to think you’ve made a profit, when really your Facebook is set to Pacific Standard and affiliate network is Eastern Time. If your earnings are EST, then at midnight PST you’re showing zero spend and 3 hours worth of earnings– not a great situation to be fooling yourself into thinking you’re profitable. Of course, you can double-check by comparing CPCs and EPCs, if needed.

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You share informative post.... these are very good tips for working on facebook and very helpful in social media...

Excellent informations thansk for share

very good information thanks

Hey....
I think this is era of social networking sites... They are growing very fast have a huge number of user...
It play a great role to generate traffic toward your site and helps in boasting page rank of your website... You can also promote your products,services,business and website... simple post the updates of your things in your account and create a fan page....

really these are the things to know about facebook.... thanks for sharing...

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Good information thanks for sharing.................

Hey! Thank you so much for your Comments! If you need more details regarding Facebook ad and social media updates you can share with me at joseprincely@egrovesystems.com

Face book is place to Pacific Standard and associate set of connections is Eastern occasion. If your take-home pays is EST, then at midnight PST

The last thing that you should think about is how you would create profits when your FB is set to the Pacific Standards s well as affiliate network established in Eastern Time.

Any Facebook ad users here! Does it bring conversions atleast traffic!?

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There is really no way that you can make profits from the Facebook site without breaking some rules that had been set there for users like us.

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Last item you need is to think you’ve completed a profit, when in truth your Facebook is fixed to Pacific Standard and affiliate network is Eastern Time.

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