What’s the difference between on-page and off-page SEO?
Printable View
What’s the difference between on-page and off-page SEO?
On Page SEO
It’s helpful to think of on page SEO as tactics you can use within your website to make it rank higher on search engines like Google. To use on page SEO effectively, it’s important to have an idea about what kind of traffic you want to generate: local or organic. If you want to target the people in the vicinity of your business, then local SEO is the best option.
Off Page SEO
Off page SEO deals with more intangible concepts like brand awareness and credibility. However, it’s nonetheless important. People make a first impression within 12 seconds of meeting someone. So, you can imagine how quickly they can dismiss a webpage that isn’t recognizable or credible.
On-page should be done properly to get the best results while doing off-page.
On-page SEO is done within website while Off-page seo on other website to build links.
ON page SEO - On Page Optimization is the process of conducting keyword research and making changes to the website itself.
Off page SEO - Off-page optimization is the process of building website links into various platforms in order to generate traffic and create quality backlinks.
On-page and off-page SEO are the types of SEO. On-page SEO is a practice of optimizing web pages to rank and gain traffic. Through on-page SEO, you can attract countless audiences to your website organically. You can also achieve organic traffic and increase the rankings of your website on search results. And off-page refers to the actions taken outside your website to improve your rankings on SERPs. With the help of off-page SEO, you can improve your website’s ranking.
On-Page SEO: On-page SEO is a technique that is used for optimizing individual web pages to rank higher and earn more relevant traffic in search engines. In search engine optimization, like Google, Yahoo, and Bing on-page optimization refers to a factor that affects your website and web page listing in the natural search results.
Off-Page SEO: Off-page optimization refers to the technique that can be used to improve the position of a website on a search engine results page(SERPS). Many people associate off-page SEO with link building but it is not only that. It is also used in promotion methods like blogging, website design, social bookmarking, etc. Below is a table of differences between On-Page SEO and Off-Page SEO:
On-page SEO involves optimizing content and HTML elements within a webpage for search engines, focusing on factors like keywords, meta tags, and site structure. Off-page SEO, on the other hand, refers to activities performed outside the website to enhance its authority and relevance, such as link building, social media engagement, and influencer outreach. Both are crucial for improving search engine rankings and driving organic traffic, but they focus on different aspects of optimization.
On-page seo is one time job while off-page seo is done regularly.
On-page SEO covers anything you can do on a webpage (or internally) to improve your rankings. While off-page SEO covers anything you can optimize outside of your site (or externally) in an attempt to boost your rankings. Backlinks are arguably the biggest off-page SEO factor. Other examples include social media and PR.