What data does Google Analytics prohibit collecting?

What data does Google Analytics prohibit collecting?

Product SKU(s)
Billing city.
Purchase amount.
Personally identifable information.

Product SKU(s)
Billing city.
Purchase amount.
Personally identifable information.

Google Analytics prohibit collecting is billing & purchase amount.

It prohibits Personally identifiable information.

Google Analytics prohibit you from collecting Personally identifable information (PII) data. Explanation: The Google Analytics terms of service, which all Google Analytics customers must adhere to, prohibit sending personally identifiable information (PII) to Google Analytics.

Google Analytics prohibit you from collecting Personally identifable information (PII) data. Explanation: The Google Analytics terms of service, which all Google Analytics customers must adhere to, prohibit sending personally identifiable information (PII) to Google Analytics.

Page Information. URL – the URL of the page the user is viewing. ...
Browser Information. Browser name – the browser the user is using. ...
User Information. Location – this is derived from the IP address where the hit originated.

The basic Analytics page tag collects the page URL and page title of each page that is viewed. PII is often inadvertently sent in these URLs and titles. Both the URL path and parameters must be free of PII. If there is any possibility of your URLs, URL parameters, or titles containing PII, you'll need to remove it.