How many characters are allowed in AdWords ads?

How many characters are allowed in AdWords ads?

The character limit for Google Text Ads is currently 30 for Headlines, 90 for Description Lines, and 15 for your Ad Path. In total, you have the option of using 300 characters.

Headline : 30 characters

Descriptions : 90 characters

URL Path : 15 characters

Extensions : 25 characters

The AdWords system recognizes two kinds of symbols in keywords: ampersands and accent marks.

Expanded text ads have three headline fields. You can use up to 30 characters per headline. The headlines will appear next to each other, separated by a vertical pipe ("|"). Depending on the size of your potential customer's screen, they may wrap to a second line.

for headlines 30 characters, descriptions 90 characters and extensions 25 characters.

Headlines 30 characters, Descriptions 90 characters and extensions 25 characters allowed for Google Text Ads

Use up to 90 characters for each description.
...
Length limits.
Field Max length
Description 1 90 characters
Description 2 90 characters
Path (2) 15 characters each