How does the model comparison tool work?

How does the model comparison tool work?

The Model Comparison Tool allows you to compare so-called attribution models and how they impact the value of your marketing channels. Comparing attribution gives you a better, or perhaps “truer” overview of how successful your different channels are in pushing potential clients into clients.

The Model Comparison Tool allows you to compare so-called attribution models and how they impact the value of your marketing channels. Comparing attribution gives you a better, or perhaps “truer” overview of how successful your different channels are in pushing potential clients into clients.

apparently it was enough to use google xD

How to use the Model Comparison Tool. Select an attribution model (for example, Last Interaction) in the tool, and the table shows the number of Conversions (or Conversion Value, depending upon your selection) for each channel, as calculated by that model.