What is a landing page?

What is a landing page?

A landing page is a page on a website that is specifically designed for a certain product or service. You can then measure traffic to this page

A landing page is a standalone web page that potential customers can “land” on when they click through from an email, ad, or other digital location. A landing page aims to capture information from contacts in exchange for something of value, such as a retail offer code or business-to-business (B2B) insights in the form of a white paper. Landing pages are different from other web pages in that they don’t live in the evergreen navigation of a website. They serve a specific purpose in a specific moment of an advertising campaign to a target audience.


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We can say that a landing page is those types of pages which are designed to promote products and other things where visitors can easily land on that page. This way, your traffic and sales will increase because visitors will get good information through that.

A landing page offers a prospective customer a resource, such as an ebook or webinar signup, in exchange for their basic contact information. The goal of these pages is to generate leads while you pull prospects further into the customer funnel.

Landing page is simply any page a visitor lands on after clicking through an advertisement or promotional link.

A landing page is a separate web page created for marketing or advertising purpose and aims at increasing conversion rates. People land on the page after clicking an email link, following one from the search engine results page or social media advertisement.