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Ad rank is the is the position of a pay-per-click ad on a search engine results page.
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Ad ranking in Internet marketing is the position of a pay-per-click (PPC) ad on a search engine results page (SERP). The position of this ad depends on the position of each keyword included in the ad, which is determined by your bid for that keyword or ad group multiplied by the matched keyword's Quality Score
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Position of your ads in Google SERP
Ad rank formula depends on
cost per click (CPC) bid
quality score
expected impact from ad extensions and formatting
Making sure each of these areas is top quality is the best way to get to the top of the SERP.
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AD Rank determines your ad position on Google, Ad rank depending upon your quality score and keywords bid. If you get high quality score at that time your ads top positions on Google and also reduced the lead generation cost.
Quality Score improvement tips are:
1. Keywords related to your ad copies
2. Landing pages related to your ads
3. Landing page content is unique and also includes your targeted keywords.
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drank is Google’s algorithm. Higher ad rank better ad position lesser cost per click. Lower the ad rank lower position and higher cost per click. Ad rank is not visible to us but here is adrank formula:
Max cpc * QS (expected impact of ad extensions and ad formats)