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Google just introduced Interactive Ads With 3D Objects. It's a new display ad format, called Swirl, that allows users to interact with 3D objects.
The Swirl display ad format will be rolling out later this season.
What are your views on this? Will you be using this?
It will be very useful for E-Commerce Websites
With 3D ads, shoppers are able to experience your products and explore them in more detail than through any static image. They can zoom in, zoom out, rotate and configure the product.
It will come as no surprise, then, that audience engagement is improved by deploying this immersive technology that makes your products stand out more than traditional banner ads.
Google is introducing a new display ad format, called Swirl, that allows users to interact with 3D objects. Marketers can utilize their company's existing 3D assets to produce ads that engage users by letting them rotate the object and zoom in and out.
So useful for products ads to show ads in 360 degreee