Describe the SEO vs search engine marketing?

Describe the SEO vs search engine marketing?

SEO (Search Engine Optimization)-
It is the process of optimizing your website for higher ranking on search engine results

SEM (Search Engine Marketing)-
It is a paid digital marketing strategy used to increase the visibility of a website in search engine results pages... SEM is also alternately referred to as paid search or pay per click (PPC)

The main difference is that Search Engine Optimization (SEO) is focused on optimizing a website in order to get traffic from organic search results. On the other hand, the goal of Search Engine Marketing (SEM) is to get traffic and visibility from both organic and paid search.

The difference between SEO and SEM is simply that Search Engine Optimization is part of Search Engine Marketing or Search Marketing as it is widely known. Both processes aim in increasing visibility in search engines.

SEO is about optimizing your website to get higher rankings in the organic search results while SEM goes beyond SEO. It involves other methods that can get you search engine traffic like PPC advertising.

one is Optimization while another is about Marketing.

SEO (search engine optimization) refers to the practice of refining your website to make it perform better in search engines like Google. SEM (search engine marketing) refers to marketing activities involving search engines, like SEO and pay-per-click (PPC), local listings on search engines, and more.

Seo is free while SEM is paid online marketing & advertising techniques for a website.

Hi Friends,
The two core areas within the search marketing industry are: SEO - An approach that uses organic methods to appear in search results. SEM - An approach that uses paid methods to appear in search results.