What is an Exact Match Domain?

What is an Exact Match Domain?

The EMD Update — for “Exact Match Domain” — is a filter Google launched in September 2012 to prevent poor quality sites from ranking well simply because they had words that match search terms in their domain names. When a fresh EMD Update happens, sites that have improved their content may regain good rankings.

The Rewards and Perils of Using an Exact Match Domain. ... Take a peek into an 2007 SEO firm and they might be discussing why you should use… exact match domains.What is an Exact Match Domain (EMD)?An exact match domain (EMD) is a domain name that exactly matches the keyword you want to rank for.

An Exact Match Domain (EMD) is a URL that consists of the keyword or keyword combination which the website in question is supposed to be optimized for. For this reason, this domain type is also called a keyword domain. For a long time, exact match domains were a popular means for SEOs to rank well and fast for a specific keyword. However, the influence of such keywords on ranking has decreased after Google’s EMD (exact match domain) update.

An exact match domain (or EMD) is a website domain that includes the keywords you're targeting right in the search results.

An exact match domain is a domain name that exactly matches the keyword you want to rank for.

An EMD is a domain name that precisely matches a search query that will likely drive traffic to your website.For instance, if you call your website BuyCheapJeansOnline.com.
The search query ‘buy cheap jeans’ is a lucrative search term, and if you call your website this then you might assume this is a short cut to the top of a search engine results page (SERP).

In exact match domain your domain name matches to the keyword you want to rank for.

An Exact Match Domain is a domain that exactly matches the keyword.

The role of EMDs has significantly diminished during the last few years. It's best to include the entire long tail keyword in the page title, URL and description tag.