Which tool should be preferred between Webmaster and Analytics?
Which tool should be preferred between Webmaster and Analytics?
Google Webmasters Tools (GWT) is a valuable (and free!) resource that helps users uncover great information about your site and those who are visiting it. While there are different tools within GWT, the two resources that we often recommend to advisors are Google Analytics and Google Search Console.
Both, Webmaster can be used to find the insight of your website and pages like page errors etc. whereas, Analytics is used to find the traffic details of the website and pages like the source of traffic etc.
Both the tools are necessary to track your SEO matrics, Google search console tracks your website behavior, and Google Analytics tracks visitor's behavior.
One of the best ways to explain the difference between Google Webmaster and Google Analytics Tools is this: Google Analytics reports on how website users interact with your site, while Google Webmaster Tools reports on how search engines interact with your site.
Google Analytics is a free tool that provides the overall statistics of a website including a total number of visits, average spend time on the website, the bounce rate, your audience, and demographics. You will know how people finding your website and why there are engaging with it using Google Analytics tool.
Google Analytics also combines with a variety of products including Adsense, Google+ and AdWords. If you are using select Google products, then you can integrate your campaigns within Google Analytics for tracking and reporting purposes.
Google Webmaster Tools
Google Webmaster Tool provides information that can help you improve your website visibility in search engine. You can see the views your website got in search engine by keywords or a page. You can also monitor click-through rates from search engine results pages to your site. You may also want to upload an XML sitemap to help Google crawl your website, or check for crawl errors. Verified Google Webmaster Tools allows Google to tell you about technical problems on your website, such as an increase in 404 (not found) errors.