Does Page Rank still matter?
In a recent post from SE Roundtable, I found this under "Google: We Still Use PageRank Internally".
Google's John Mueller said that even in 2020 Google does "use PageRank internally." He added that it is one of among many other signals Google uses. But Google does not use domain authority, a metric from Moz, he had to say again.
John also added that it is different from the original PageRank Google used in the 90s. He said "It's not quite the same as the original paper, there are lots of quirks (eg, disavowed links, ignored links, etc.), and, again, we use a lot of other signals that can be much stronger."
This made me think - should we consider PR or DA? What's your opinion?