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Updated content
Google always loves fresh relevant content. So, give it the same so that it notices and values you more than others in your field. Set up a segment where you can consistently put up the most recent news or products/services. Hire professionals to keep coming up with new content for your site on a regular basis. Also, eliminate or update the content on your site that has been dead for quite a long time.
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To determine the relevancy of a website, search engine robots periodically “crawl” content. Fresh, quality content tells robots that your site is relevant (and therefore deserves to be seen in search engine results).
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Update the Content. Start by thinking about content accuracy. ...
Review and Update your Keywords. Your keyword strategy is not static. ...
Update the Statistics/Data/Research. ...
EAT and YMYL Always. ...
Update the Layout. ...
Share on Social Media
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nstead, you should look to update the content. Google looks for quality content, so even if your site is recently updated, Google will still prefer the high-quality content that was published years ago.
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Updating your content can result in better search rankings, more links, more traffic, social shares, and new customers discovering you. Just don't forget about the “marketing” in “content marketing”!
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Keeping your content updated frequently has been an important tactic in SEO for some time, but always updated content goes one step further. This type of content is continuously improved, so that the information in it stays relevant, current, and evergreen for good.
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In order to determine the relevance of the website, search engine robots regularly "crawl" content. Fresh, high-quality content tells robots that your website is relevant (and therefore worth seeing in search engine results).