How can you identify the keywords that are sending paid traffic to your site?

How can you identify the keywords that are sending paid traffic to your site?

Hi Friends,
You can look at your Google Webmaster Tools account to know what are the search queries that your visitors used to land on your website from Google. You can also look at your web analytics data (like Google Analytics, SiteCatalyst etc) to know this data but as Google started encrypting the search, you won't be able to see the complete picture of your keyword data that is drving traffic from Google. If you don't have an access to webmaster tools account or web analytics, you can try using tools like SEMrush to have a fair idea about the keywords that are driving paid traffic to a website.

This you can find in adwords dashboard, or neither others tools like Analytics and Webmaster will not provide this report.