What is Phrase Match?

What is Phrase Match?

Phrase match is a keyword matching option whereby Google matches your ad only against keywords that include a phrase you designate. Google defines the phrase matching option as: Phrase match is more targeted than broad match, but more flexible than exact match.

Phrase match is a keyword matching option whereby Google matches your ad only against keywords that include a phrase you designate. Google defines the phrase matching option as: ... Phrase match is more targeted than broad match, but more flexible than exact match.

Phrase match is more flexible than exact match, but is more targeted than the default broad match option. With phrase match, you can reach more customers, while still showing your ads to customers who are most likely searching for your product or service.

Phrase match offers some of the versatility of broad match, but with a higher level of control. Your ad will only appear when a user queries your key phrase using your keywords in the exact order you enter them, but there might be other words either before or after that phrase.

Phrase match is a keyword matching option whereby Google matches your ad only against keywords that include a phrase you designate. Google defines the phrase matching option as: ... Phrase match is more targeted than broad match, but more flexible than exact match.

Phrase match is more specific than broad match and allows you to target searches more precisely. It is less specific than exact match, which only shows your ad for searches of your exact keyword.


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Phrase match is more efficient than exact match, but it is also more focused than the default large match alternative. You will attract more consumers with phrase match while only exposing your advertisements to customers who are most likely looking for your product or service.