Hello friends,
How is search engine marketing different from PPC?
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Hello friends,
How is search engine marketing different from PPC?
Hi Friend,
There are two key differences when considering SEO or PPC. The first is that paid ads appear at the top of the page, above the organic listings influenced by SEO. The second is that traffic from organic via SEO is free, whereas traffic from PPC has a cost for each click.
Google this "SEM vs PPC" & get dozens of answer variationsQuote:
Originally Posted by ruhikhan
Here is the difference:
SEM stands for Search Engine Marketing. It is most often referring to paid search.
PPC, which stands for Pay-Per-Click advertising, is the format in which ads are purchased on the main search engines.
There are two key differences when considering SEO or PPC. The first is that paid ads appear at the top of the page, above the organic listings influenced by SEO. The second is that traffic from organic via SEO is free, whereas traffic from PPC has a cost for each click.
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC.