what is meant by gtm?
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what is meant by gtm?
A go-to-market strategy (GTM strategy) is an action plan that specifies how a company will reach target customers and achieve competitive advantage. A GTM strategy is somewhat similar to a business plan, although the latter is broader in scope and considers such factors as funding.
A go-to-market strategy (GTM strategy) is an action plan that specifies how a company will reach target customers and achieve competitive advantage.