Determine your target audience

Conduct market research and identify industry trends
Analyze competitors
Create personas
Define who your target audience
Continuously revise

Do your research in advance.
Look at your competitors.
Create a customer persona.
Get to know your clients personally.
Monitor reader comments and engagements.
Witness external social habits.
Conduct surveys.

Completely agree. It is important to understand who are you target audience for success. Targeted advertising is online advertising that focuses on the specific traits, interests, and preferences of a consumer.