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Don't do broad match. If you go after particular keywords by doing the exact match, what'll happen is your ads will only show up for that particular keyword or phrase. When you go too broad, you're going to end up paying more per click because Google's going to be showing your ads to a lot of people who aren't clicking. So make sure you add in negative keywords.
Pay-per-click advertising: How to choose the best PPC keywords for Google ... Broad match modifier is similar to broad match, but a little more targeted.
Targeting ads is an essential part of a successful advertising campaign. You may have designed the perfect ad, but you'll need to show it to the right people at the right time to better reach your goal. Google Ads offers different ways of targeting your ads
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Property for sale in Spain | Villas for sale in Spain | Houses for sale in Spain