1. Profile Optimization - Accurate, Complete, Active, Links to Website and has CTA.
2. Posting - Useful, Entertaining, Relevant Post, Photos, Videos, Lives, Stories.
3. Engaging - Like, Share, Comment and Follow Customers, Followers, and Influencers.
4. Advertising - Paid methods of reaching targeted audiences
5. Measuring - Use Platform and Website Analytics to see what's working.