What is the importance of a Title Tag on a website?

What is the importance of a Title Tag on a website?

A title tag is an HTML element that specifies the title of a web page. A page's title tag is displayed as part of the search snippet in a search engine results page (SERP). It appears as the clickable headline for the search result and is important for user experience, SEO, and social sharing.

A title tag is an HTML element placed within the head of your HTML. It’s implemented using the following HTML tag: <title>title of the page here</title>

When a user accesses a search engine such as Google or Bing, they are typically looking for an answer to a question or a service to be provided. Based on the query submitted by the user, the search engine will “crawl” the web in search of an answer to the user’s query. This is where the importance and roll of a title tag comes into play. The title tag within your HTML is one of the first places a search engine will look to determine whether or not your page satisfies the user’s intent and answers their question. This is why optimizing your title tag is important. If the search engine determines that your page does not satisfy their intent well enough, your page will likely not be displayed anywhere near the top of the search results page, and thus will have a very low chance of ever being seen in the first place. Little to no visibility means little to no website traffic.

The title tag is important because title tags are important for visitors as well as search engines because they help them to understand the website or website pages. We should use keywords in the title tag.