What are SEM tools?

What are SEM tools?

SEM tools allow users to research keywords, set a budget, run paid ad campaigns, act on intelligent bidding recommendations, automate bidding and copy generation, and analyze and forecast results.

SEM tools allow users to research keywords, set a budget, run paid ad campaigns, act on intelligent bidding recommendations, automate bidding and copy generation, and analyze and forecast results.

SEM tools allow users to research keywords, set a budget, run paid ad campaigns, act on intelligent bidding recommendations, automate bidding and copy generation, and analyze and forecast results.

Hi Friends,
Best tools are those offered by the platforms themselves, and it’s not always necessary to buy 3rd party tools. “

SEM tools allow users to research keywords, set a budget, run paid ad campaigns, act on intelligent bidding recommendations, automate bidding and copy generation, and analyze and forecast results

1) Google Ads Editor: It’s amazing how many SEM professionals are not even aware of this powerful bulk editing tool. Or, if they are, they have not taken the time to become a master of AWE. The strength of advance search is unbelievable. Spend 20+ hours understanding GAE.

2) tCPA: I’m a big believer in tCPA vs a 3rd party bidding tool like Marin or Kenshoo. Google has more data on their users than a 3rd party, and also has bid modification options they don’t release to others such as bidding by browser and a specific user’s past interaction with your ads.

3) Excel. Pretty much the most boring answer ever. But, if you know how to do these functions in excel, you’re well on your way to being an SEM professional

What are SEM tools?