What is onpage and offpage SEO?
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What is onpage and offpage SEO?
On-page SEO refers to SEO factors and techniques focused on optimizing aspects of your website that are under your control. Off-page SEO refers to SEO factors and strategies focused on promoting your site or brand around the web.
On-page SEO Examples:
1. Using keywords in your page title and page copy
2. Optimizing the meta description to stand out in search engine results pages (SERPs)
3. Using HTML code and alt tags
Off-page SEO Examples:
1. Guest blogging
2. Being featured in industry trade publications
3. Seeking out contacts in the industry who’d be happy to share your content
4. Guesting on a podcast
5. Participating in an industry community such as a forum
6. Hosting events (in person or virtual).
7. Backlinks
8. Press Releases
On-page SEO refers to SEO factors and techniques focused on optimizing aspects of your website that are under your control. Off-page SEO refers to SEO factors and strategies focused on promoting your site or brand around the web.
1. On-page SEO
On-page SEO is one of the main types of SEO. It refers to optimizing elements on your website that you can control directly. You should employ on-page SEO techniques on your website if you want your site to appear in relevant search results.
2. Off-page SEO
In addition to on-page SEO, your site also needs off-page SEO. This type of SEO includes factors outside of your website that you don’t control directly. The most notable off-page SEO tactic is earning backlinks.
Keywords Research is the most important part of On page SEO.Quote:
Originally Posted by tieb
SEO on page techniques are
Title
Meta description
URL structure
Sitemap.xml
Robots.txt
Internal linking
Heading tags
301 redirection
404 error page
Update URLs, page titles, and meta descriptions
Don't keyword stuff
Make sure your keyword is in your URL
Page loading speed
Mobile friendly
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