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Whether SEO vs. Google Ads is better for your marketing campaign depends on your business’s goals.

SEO works best if you’re looking to generate a steady flow of traffic over time or increase brand...

Following are the most important ranking factors that help you to rank high on the SERPs:

Create a secure site (install SSL Certificate)

Content- Publish Original, Engaging, and Relevant to...

1. Guest Posting
2. Q/A Link Building
3. Social Bookmarking
4. Blog Comments
5. Press Release
6. Forums
7. Web 2.0
8. Profile Links
9. Directory Submission
10. Resource Pages

The top-level domain (TLD), sometimes called the internet domain extension, is the very last section of an internet domain name, located after the last dot, to help form a fully qualified domain name...

Most Important Google Ranking Factors
1. Consistent High Quality Engaging Content Publication
2. Updated Content
3. Content length and structure
4. Keywords and Meta Title Tags
5. Useful...

Uniform Resource Locator (URL), colloquially termed a web address, is a reference to a web resource that specifies its location on a computer network and a mechanism for retrieving it. A URL is a...

Google Sandbox is a program series designed for industry professionals to explore career opportunities while gaining deeper insight into Google's technology, business, and culture. Sandbox provides a...

WWW stands for World Wide Web, which is a collection of information and multimedia services that can be accessed through the internet. The Internet is a wide area network that links many computers...

1. Increased Shareability
2. Raise Brand Awareness
3. Assist with Link Building Efforts
4. They Show Up in Google Image Search
5. Establish Yourself as an Expert
6. Combine Infographics with...

Search engines work by crawling the web using bots called spiders. These web crawlers effectively follow links from page to page to find new content to add to the search index. When you use a search...

If you want to get a better conversion rate from your website, you have to have an effective CTA. Whether you want increased signups, more sales, or more website traffic, your CTA is key. There are...

BERT, or Biodirectional Encoder Representations from Transformers, allows Google’s AI to understand the context of an entire sentence rather than analyzing and matching keywords to search results...

The document must be located in the website host’s root directory and accessible through FTP. It is suggested that you download the robots.txt file in its original form before making any...

Good keywords make or break a successful SEO marketing campaign. Here are the key steps to get started with keyword research:

Step 1: Find keyword ideas based on key terms, related search,...

Crosslinking content helps keep site visitors engaged and on your site longer by suggesting related content they might be interested in. E-commerce sites understand the power of crosslinks, and use...

A permalink, also known as a persistent link, durable link, or stable link, is a URL that connects directly to a specific library resource. Unlike many URLs, a permalink is designed to not break. You...

A permalink (permanent link) is a unique and unchanging URL (Uniform Resource Locator) for a webpage, blog post, or other piece of content published on the internet. When this URL address is entered...

Web hosting is an online service that makes your website's content accessible on the internet. When you purchase a hosting plan, you are renting space on a physical server to store all the website's...

Why Page Speed Matters. Page speed is important to users because, well, faster pages are more efficient and provide a much better on-page user experience. Per a recent Kissmetrics infographic, if a...

PageRank is a system developed in 1997 by Google founders Larry Page and Sergey Brin. It was designed to evaluate the quality and quantity of links to a page. Along with other factors, the score...

Cross linking in SEO is the process of linking two websites together. The purpose of cross linking is to increase the number of inbound links to a page with relevant SEO keywords. Cross linking in...

A domain name is a unique string of text that's used to identify a specific resource on the internet. This could be anything from a website to an email or FTP server. When you access a website, its...

Help google crawl your website
indicate your most important pages
help visitors find more content

1. Organic Search for Website Traffic
2. Better User Experience
3. Keep the Visitors You Attract
4. Always Being Updated
5. Understanding SEO Helps You Understand the Environment of the Web
6....

Technical SEO
On-Page SEO
Content SEO
Off-Page SEO
Local SEO
Mobile SEO
eCommerce SEO