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Remarketing is a way to connect with people who previously interacted with your website or mobile app. It allows you to strategically position your ads in front of these audiences as they browse...

KEI (keyword effectiveness index) is one of the quickest ways to find keywords that show potential - that is, those keywords which are likely to help your site attract more traffic. It looks like...

Benchmarking is a process of measuring the performance of a company's products, services, or processes against those of another business considered to be the best in the industry, aka “best in...

AMP is a web component framework and a website publishing technology developed by Google which has the mission to "provide a user-first format for web content".

When one website links to another website, it’s called a link. Incoming links are important for SEO because search engines like Google measure of a website’s relevance and authority. The best way to...

A Google penalty is the negative impact on a website's search rankings based on updates to Google's search algorithms or manual review. The penalty can be a by-product of an algorithm update or an...

1. Identify your bad links (you'll find how exactly from this article).
2. Search for the contact information of the website you have the link on.
3. Contact the webmaster asking him to remove the...

Rich Snippets is the term used to describe structured data markup that site operators can add to their existing HTML, which in turn allow search engines to better understand what information is...

Offpage optimization refers to all the measures that can be taken outside of the actual website in order to improve its position in search rankings. These are measures that help create as many...

Google Search Console or Google Webmaster tool is the place Google will speak with you if anything goes wrong like an increase in 404 pages, crawling mistakes, manual penalties, the increment in 404...

1. Improve user experience across your entire site
2. Optimize for voice search
3. Focus on topic clusters instead of keywords
4. Go into detail – but only when it’s relevant
5. Conquer video...

Start with small steps and act according to the plan

It's easy for the non-technically minded.
It allows multiple users.
It streamlines scheduling.
It improves site maintenance.
Design changes are simple.
It helps you manage content.
You're...

Definition: An alt tag, also known as "alt attribute" and "alt description," is an HTML attribute applied to image tags to provide a text alternative for search engines. Applying images to alt tags...

When it comes to image SEO, it's important to use relevant keywords to help your webpage rank on search engines. Creating descriptive, keyword-rich file names is crucial for image optimization....

Analyzing what is actually working with them.

Hypertext Transfer Protocol Secure (HTTPS) is an extension of the Hypertext Transfer Protocol (HTTP). It is used for secure communication over a computer network and is widely used on the Internet.

With 301 redirects, this can be resolved depending on what server your website is hosted on will determine the method which you use to implement a redirect.

Google's Panda Update is a search filter introduced in February 2011 meant to stop sites with poor quality content from working their way into Google's top search results. Panda is updated from...

Page speed is important to users because, well, faster pages are more efficient. Per a recent Kissmetrics infographic, if a page takes longer than 3 seconds to load, over a quarter of users will...

Hummingbird is paying more attention to each word in a query, ensuring that the whole query — the whole sentence or conversation or meaning — is taken into account, rather than particular words. The...

Domain names are used to identify one or more IP addresses. For example, the domain name microsoft.com represents about a dozen IP addresses. Domain names are used in URLs to identify particular Web...

IP-based virtual hosting is a technique to apply different directives based on the IP address and port a request is received on. You can assign a separate IP for each website on a single server using...

Take all the keywords for which a website ranks; Check monthly search volume, ranking position, and click‐through rate for each keyword (across 170 countries); Estimate how much traffic the site gets...

Full-service can refer to a variety of services offered in addition to providing web space, transfer, and emails for a web site. For example, it could be 24/7 toll free phone support, web design...