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Go to Google's Structured Data Markup Helper.
Select the type of data that you plan to markup. ...
Paste in the URL of the page or article that you want to markup. ...
Highlight and select the...

Within Google analytics, open your reporting view and click on Add Segment, when select New Segment. This new segment should be called No Spam or something to that effect. Then, select Advanced...

In brief, Penguin is a Google index filter applicable to all websites, whereas a manual penalty is specific to a single website that Google has determined to be spamming.

The idea behind an image map is that you should be able to perform different actions depending on where in the image you click.

To create an image map you need an image, and a map containing some...

A broken link is a hyperlinks a website which is linked to an empty or non-existent external webpages. When a broken link is clicked, an error message is displayed. ... A broken link is also known as...

When you detect a suspicious domain, click the number under the “backlinks” column for more details. The first thing you should do is to look at the anchor text of the link. If it sounds suspicious,...

Crawling. Crawling in SEO is the acquisition of data about a website. Crawling is a process by which search engines crawler/ spiders/bots scan a website and collect details about each page: titles,...

The following are some tips for decreasing your web page loading times.
Check the Current Speed of the Website. ...
Optimize Your Images. ...
Don't Scale Down Images. ...
Compress and Optimize...

Complete an SEO Audit on your website. ...
Learn what your users want. ...
Create SEO optimized landing pages. ...
Make sure your website is mobile-friendly. ...
Grow your traffic with...

SEO Audit Checklist: 15 On-Page Factors to Boost Your Rankings
Title Tags. Your title tags tell Google what your pages are about, and they are one of the most important SEO factors. ...
Meta...

An inbound link (also referred to as a back link) is a hyperlink on a third-party web page that points to a web page on your site. ... Google's Webmaster Tools is a free tool you can use to see the...

It's worth noting here that while Google will give every website a public-facing PageRank score that is between 1 and 10, the “points” each page accumulates from the link juice passed by high-value...

What Is RSS? RSS stands for Really Simple Syndication. It refers to files easily read by a computer called XML files that automatically update information. This information is fetched by a user's RSS...

The 6 Types of Social Media With Examples
Social Networks. Examples: Facebook, LinkedIn. ...
Bookmarking Sites. Examples: Pinterest, Flipboard, Diggs. ...
Social news. Examples: Digg. ...
Media...

Alt text is a tenet of accessible web design. Its original (and still primary) purpose is to describe images to visitors who are unable to see them. This includes screen readers and browsers that...

Nofollow links don't allow search engine bots to follow your links. These links don't pass on link juice. Only people can follow these links. They don't help you to boost Page Rank, website rankings...

A Secure and Accessible Website.
Page Speed (Including Mobile Page Speed)
Mobile Friendliness.
Domain Age, URL, and Authority.
Optimized Content.
Technical SEO.
User Experience (RankBrain)...

Google has apparently disabled local reviews functionality — both for consumers and business owners. SterlingSky's Jason Brown first flagged this issue on Friday. Joy Hawkins, also of SterlingSky,...

Bounce rate is calculated by the total number of one-page visits divided by the total number of entries to a website.

The definition of a domain extension is the notation at the end of a web address that specifies an Internet category or a country code

What is a Sitemap? In simple terms, a Sitemap is an XML file that is full of your individual webpage's URLs. It's like an archive of every webpage in your website. This file should be easily...

Outgoing link: An outbound link is a hyperlink that points at a targeted or external domain and is different from the links present on the Source domain. For example, if you provide links of other...

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Here's the top 3 guidelines to avoid a penalty:
Don't buy links. Links passing SEO value to your site should look natural. ...
Don't overuse keywords. Stuffing your content with exact repetitions...

Simple link building tips
Ask for backlinks. This is a good way to start, especially if you are a beginner in this job. ...
Build relationships. For good link building, you need to build good...