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    The unpaid entries in a search engine results...

    The unpaid entries in a search engine results page that were derived based on their contents’ relevance to the keyword query versus all the other indexed content on the web.


    Oryon Networks |...
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    The Google Dance refers to the high amount of...

    The Google Dance refers to the high amount of volatility that a new asset (website, webpage, etc.) on your website experiences while Google is trying to determine what position to ultimately place it...
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    Forum marketing can be an effective way to make...

    Forum marketing can be an effective way to make your online business stand out from the crowd. Forum users are generally tech savvy and open to making online purchases. Many forum users are also...
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    Pagination is a sequence of pages which are...

    Pagination is a sequence of pages which are connected and have similar content.It is important to note that even when the content on a section of a page is split into distinct pages, we will still...
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    Local SEO is a search engine optimization...

    Local SEO is a search engine optimization strategy that helps your business be more visible in local search results on Google.

    Any business that has a physical location or serves a geographic area...
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    SEO in layman’s terms is about getting a website...

    SEO in layman’s terms is about getting a website to the top of search engines like Google so that it gets more visitors and may make more money.

    SEO (search engine optimisation) is the science of...
  7. The object of Keyword Research for organic...

    The object of Keyword Research for organic search, is to identify keywords and phrases which have a high monthly search volume and low competition (i.e low volume of pages with the same keyword in...
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    Online vs Reality. Social media itself is not the...

    Online vs Reality. Social media itself is not the problem. It is the way people use it in place of actual communication and in-person socializing. “Friends” on social media may not actually be...
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    Off-page SEO gives Google a good indication of...

    Off-page SEO gives Google a good indication of how the world perceives your website. A top-notch , well maintained and useful website is more likely to have backlinks, or you can say, references...
  10. In digital marketing, remarketing (or...

    In digital marketing, remarketing (or retargeting) is the practice of serving ads across the internet to people who have already visited your website. It allows your company to seem like they’re...
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    ROAS stands for ‘return on ad spend.’...

    ROAS stands for ‘return on ad spend.’ Essentially, it is how much value you receive through conversions for every dollar spent on PPC ads.

    So, ROI?

    Not quite. ROI is focused on calculating...
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    The term database server may refer to both...

    The term database server may refer to both hardware and software used to run a database, according to the context. As software, a database server is the back-end portion of a database application,...
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    A schema is the structure behind data...

    A schema is the structure behind data organization. It is a visual representation of how different table relationships enable the schema’s underlying mission business rules for which the database is...
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    RankBrain uses machine learning to convert...

    RankBrain uses machine learning to convert language into mathematical entities known as vectors. In layman terms, RankBrain translates words and phrases into mathematics, which allows it to better...
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    E‑A-T- stands for expertise, authoritativeness,...

    E‑A-T- stands for expertise, authoritativeness, and trustworthiness. It comes from Google’s Search Quality Rater Guidelines—a 168-page document used by human quality raters to assess the quality of...
  16. White hat SEO techniques to follow in 2020 and...

    White hat SEO techniques to follow in 2020 and beyond
    1. The Brian Dean’s Skyscraper Technique
    2. Create link-worthy “long form of content”
    3. Attracting natural backlinks with infographics
    4....
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    The word ‘webinar’ is a blend of ‘web’ and...

    The word ‘webinar’ is a blend of ‘web’ and ‘seminar’. A webinar is an event held virtually which is attended exclusively by an online audience. This distinguishes it from a webcast, which also...
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    The importance of backlinks lies in their value...

    The importance of backlinks lies in their value to Google search results. If there are two articles about the same topic – blog A with 10 backlinks and blog B with 5 – there’s a good chance Google...
  19. How can improve the landing page quality?

    How can improve the landing page quality?


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  20. What are all the different types of automated bidding strategies?

    What are all the different types of automated bidding strategies?


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    What is a converted click?

    What is a converted click?


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    What is automated bidding strategy?

    What is automated bidding strategy?


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    Explain what is Google Ad API?

    Explain what is Google Ad API?


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    Explain what is Google Quality Score?

    Explain what is Google Quality Score?


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  25. Pay-per-click marketing is an advertising channel...

    Pay-per-click marketing is an advertising channel where marketers don’t pay by the impression or purely for ad placement. The bid amount may affect placement, but the advertiser only pays when their...
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