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    What are black hat SEO techniques?

    What are black hat SEO techniques?


    Oryon Networks | Singapore Web Hosting | Best web hosting provider | Best web hosting in SG | Oryon SG
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    Black hat SEO is the practice of going against...

    Black hat SEO is the practice of going against search engine guidelines to manipulate SERPs (search engine results page) for higher rankings. Marketers found to be using black hat SEO methods can be...
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    Why are landing pages important?

    Why are landing pages important?


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    A landing page is a page that a visitor arrives...

    A landing page is a page that a visitor arrives (lands) on after clicking on a call to action (CTA) for an offer. The offer can be anything (a product, coupon, free guide, or a demo, for example) and...
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    Keyword density refers to the number of times a...

    Keyword density refers to the number of times a keyword appears on a given webpage or within a piece of content as a ratio or percentage of the overall word count. This is also sometimes referred to...
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    An XML (Extensible Markup Language) Sitemap is a...

    An XML (Extensible Markup Language) Sitemap is a text file used to detail all URLs on a website. It can include extra information (metadata) on each URL, with details of when they were last updated,...
  7. It is the number of web users that entered a...

    It is the number of web users that entered a website and left it almost immediately. It is calculated on a percentage basis on the basis of the general amount of users. Google Analytics counts every...
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    How do meta tags help your SEO?

    How do meta tags help your SEO?


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    meta tags are keywords and short phrases that...

    meta tags are keywords and short phrases that describe your webpage’s content. You need meta tags for your page search engine optimization (SEO) to help search engines understand and categorize your...
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    Search Engine Result Pages (SERPs) are the...

    Search Engine Result Pages (SERPs) are the webpages that search engines display after a searcher inputs a question or query into their platform.


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    Benefits of an HTML Sitemap

    Benefits of an HTML Sitemap


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  12. HTML Sitemap vs. XML Sitemap: What's the Difference?

    HTML Sitemap vs. XML Sitemap: What's the Difference?


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    An HTML (hypertext markup language) sitemap...

    An HTML (hypertext markup language) sitemap includes every page on your website—think of it as a table of contents.

    While a simple HTML sitemap can be an unorganized list of pages, this is not...
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    A landing page is a standalone web page that...

    A landing page is a standalone web page that potential customers can “land” on when they click through from an email, ad, or other digital location. A landing page aims to capture information from...
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    In technical terms, meta tags are simple portions...

    In technical terms, meta tags are simple portions of HTML code located in the headers of the web page. They are short sections of text describing the content on the page they’re on, not on the page...
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    White hat SEO is a term used to refer to SEO...

    White hat SEO is a term used to refer to SEO strategies that function within the rules and expectations of search engines and searchers. It means implementing techniques to improve a website’s search...
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    An XML (Extensible Markup Language) Sitemap is a...

    An XML (Extensible Markup Language) Sitemap is a text file used to detail all URLs on a website. It can include extra information (metadata) on each URL, with details of when they were last updated,...
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    Domain name extensions are the last part of a...

    Domain name extensions are the last part of a domain name. For example, in ‘oryon.net,’ the domain name extension is .net.

    You’ll also see domain name extensions referred to as top-level domains...
  19. Bounce rate is a web analytics metric that...

    Bounce rate is a web analytics metric that measures the ratio between single-page sessions and all sessions.
    Google does not use bounce rate in their ranking algorithm.
    High bounce rates aren’t...
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    When you launch a new website, it goes without...

    When you launch a new website, it goes without saying that it won’t automatically top the search engine results pages.

    But, around 2004, digital marketers started to notice that it was taking...
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    A private blog network (PBN) is a network of...

    A private blog network (PBN) is a network of websites that only exist to link to a central website in order to influence that website's authority in search.


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    Paid search advertising is a type of digital...

    Paid search advertising is a type of digital marketing strategy that allows companies to pay search engines to place their ads higher on relevant search engine results pages (SERPs) with the goal of...
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    An XML sitemap is a structured list of all pages...

    An XML sitemap is a structured list of all pages on a website available to be crawled by search engines. The XML sitemap is not intended to be viewed by users as it is written in a machine-readable...
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    Keyword difficulty is a metric that measures the...

    Keyword difficulty is a metric that measures the effort it would take for your content to rank on the first page of Google for a certain keyword. In other words, if a keyword is difficult, then it...
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    A SERP (search engine results page) is the page...

    A SERP (search engine results page) is the page of results that appears after someone searches a search engine.


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