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You might have heard of VPNs before but haven't used it yet. When you are using the Internet, you can never be sure if someone is snooping your data, especially when accessing public Wi-Fi hotspots...

Keyword frequency refers to how often a keyword appears on a given webpage or within a piece of content. The more frequently a keyword appears in a given page or piece of content, the higher the...

HTML sitemaps use anchor links to list all of a website’s URLs by category to help visitors quickly find a specific page. Tackle Warehouse, for example, links to their sitemap in their footer; their...

Google Sandbox is a filter that is assumed to have been inserted on new websites. With Google Sandbox being placed on a website, the site’s rankings will start to get affected. The most important...

Search engine submission is the process of making a request to a search engine that a website be included in its index

Unlike search engine optimization, submission does not affect how well a...

What is a 301 Redirect?


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What are outbound links?


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What is “Google Suggest” or “Autocomplete”?


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What is the use of anchor tag in SEO?

The robots meta tag provides instructions to web crawlers (robots). It is an alternative to a robots.txt file and is implemented on a page-by-page basis by adding a meta tag to the head of an HTML...

A private blog network (PBN) utilizes a network of websites to build links to and influence the authority of a particular or central website. The links created through this singular moving exchange...

The definition of LSI keywords states they are the keywords that are semantically related to your target (or focus) keyword. But, they are not synonyms. Unfortunately, most people wrongly assume that...

In digital marketing, remarketing (or retargeting) is the practice of serving ads across the internet to people who have already visited your website. It allows your company to seem like they’re...

Event tracking is a method that is available in Google Analytics. It lets you record user interactions with various web elements like a menu system driven by Flash. You can do this by attaching a...

The number of linking websites has an impact on Domain Authority. But quality is even more important. Links from websites that have a high Domain Authority themselves pass much more authority to...

An API is a set of programming code that enables data transmission between one software product and another. It also contains the terms of this data exchange.



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Google AdWords Express is a platform that has undoubtedly provided a big sigh of relief to the business owners facing tough times using the normal version of AdWords.

All those who have run even a...

Seed keywords, (also known as head keywords), are the primary keywords which are most relevant to a business. They typically consist of one or two words.Seed keywords can be combined with modifiers...

Is PPC only suitable for big brands?


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What is conversion optimizer in Google ?


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How to calculate ROAS (Return on Ad Spent)?


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Maximum number of campaigns and ad groups you can make in Google AdWords?


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What is ad groups in Google AdWords?


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Ad extensions of Google Ads are an important part of our ads to consider, since expanded to add the announcement, adding more information than the basic title, URL and ad copy that traditionally can...

1) Crawling
A web crawler, or what those in the SEO world call spiders or bots, is an automated program that follows Google’s algorithm to examine the content and structure of pages. Google wants...