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Why Is Keyword Difficulty Important?


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Keyword difficulty (or keyword competition) is a critical metric when doing keyword research. The higher the value, the harder is to compete with others using that keyword. A keyword difficulty...

Why Is Guest Blogging Important For Your Business?


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Guest blogging, also called “guest posting,” is the act of writing content for another company’s website. Generally, guest bloggers write for similar blogs within their industry in order to:
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Why is Content Marketing Important?


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Content marketing is the proven practice of generate interest in a business and its products/services by creating value for customers through engaging and informative content. As a marketing practice...

Many years ago, the internet we are so used to did not exist and therefore things like marketing used to be done only offline. The main strategy of offline marketing is to use offline media channels...

It is what its name suggests. It’s somewhere in the middle of white and black and if used by a professional, can still be effective. However, it’s safe to say that taking a grey hat approach is...

Link velocity is the rate at which others are linking to your site.

Put in another way, it is the rate at which your backlink profile is growing over time.

This does not imply that you should...

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Referral traffic is Google's method of reporting visits that came to your site from sources outside of its search engine. When someone clicks on a hyperlink to go to a new page on a different...

Hidden text refers to the intentional hiding of keywords.

The use of hidden text has emerged in the course of search engine optimization. Its purpose is to place texts, keywords or phrases on a...

1. Link farms
2. Scrapers
3. Fake reviews
4. Heavy crawling
5. Hacking and malware


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Google Lighthouse is a free tool that provides powerful insights to help improve your website. By generating a Lighthouse report, you can assess any web page’s page experience and access valuable...

Google Analytics can be understood as a free service that helps advertisers and marketers find comprehensive statistics regarding the behavior of the visitors to their sites.
Different kind of data...

PageRank (PR) is a calculation, famously invented by Google founders Larry Page and Sergey Brin, which evaluates the quality and quantity of links to a webpage to determine a relative score of that...

Google Knowledge Graph is a knowledge base integrated with the Google search engine for a visually appealing and intuitive graphical presentation of information related to queries.

Knowledge Graph...

Deep links are a type of link that send users directly to an app instead of a website or a store. They are used to send users straight to specific in-app locations, saving users the time and energy...

What is Keyword Proximity?


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Keyword prominence refers to how prominent your keywords are within key elements of your web page. Specifically, how close to the beginning of the page’s TITLE tag, heading tags (H1, H2, H3, etc.),...

Breadcrumbs are an important part of almost every good website. These little navigational aids don’t just tell people where they are on your site, but they also help Google work out how your site is...

A Referring Domain is a website from which a Backlink is received. For example, if website A links to Website B, then Website B has a Backlink from Website A (the referring domain). The value of a...

A session is the total time devoted to an activity. In computer systems, a user session begins when a user logs in to or accesses a particular computer, network, or software service. It ends when the...

Google Assistant is Google's voice assistant. When it launched, Google Assistant was an extension of Google Now, designed to be personal while expanding on Google's existing "OK Google" voice...

Guest posting is the strategy in digital marketing of posting blog content on websites other than your own. For example, instead of writing about XX SEO Tips for your own website, you can pitch ideas...

Keyword cannibalization is something to take seriously as it can potentially damage your rankings for multiple reasons.
Keyword cannibalization happens when a website’s information architecture...