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    “Guest posting” means writing and publishing an...

    “Guest posting” means writing and publishing an article on someone else's website or blog. I offer this on my own site (occasionally) and do it quite a bit on other blogs with audiences that I want...
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    Link equity, once colloquially referred to as...

    Link equity, once colloquially referred to as "link juice," is a search engine ranking factor based on the idea that certain links pass value and authority from one page to another. ... Links that...
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    Google Hummingbird is part of the main Google...

    Google Hummingbird is part of the main Google search algorithm and was the biggest change to their algorithm since 2001. ... Hummingbird is more about being able to understand search queries better,...
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    RSS (Rich Site Summary) is a format for...

    RSS (Rich Site Summary) is a format for delivering regularly changing web content. Many news-related sites, weblogs and other online publishers syndicate their content as an RSS Feed to whoever wants...
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    Google algorithm is a set of rules, codes or...

    Google algorithm is a set of rules, codes or commands that enables Google to return search results relevant to the queries made by the users. It is Google's algorithm that allows it to rank the...
  6. The OSI (On-Schedule-Indicator) uses an index of...

    The OSI (On-Schedule-Indicator) uses an index of 100 to show a campaign that is pacing to meet delivery goals. It's well documented that when multiple ad servers are used to deliver a campaign,...
  7. Google AdWords is a marketplace where companies...

    Google AdWords is a marketplace where companies pay to have their website ranked right with the top organic search results, based on keywords. The basic gist is, you select to promote your brand...
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    Local SEO is a highly effective form of local...

    Local SEO is a highly effective form of local online marketing. It allows local businesses to promote their services to local customers at exactly the time they're looking for your types of business....
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    Carding is a process where someone else credit...

    Carding is a process where someone else credit card or debit card is used without their permission. It’s a fraud basically also being illegal. The carding is generally done with a stolen credit or...
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    Doorway pages are web pages that are created for...

    Doorway pages are web pages that are created for spamdexing. ... They are also known as bridge pages, portal pages, jump pages, gateway pages, entry pages and by other names. Doorway pages that...
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    Carding is a process where someone else credit...

    Carding is a process where someone else credit card or debit card is used without their permission. It's a fraud basically also being illegal. The carding is generally done with a stolen credit or...
  12. Content Marketing has several key advantages. It...

    Content Marketing has several key advantages. It has the potential to generate free (aka "organic") traffic from the search engines.
    ...
    Why is content marketing important:
    To improve the brand...
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    You need a more proactive approach to link...

    You need a more proactive approach to link building that can minimize the outreach effort and increase the likelihood of getting authority links. HARO is a backlink outreach service that connects...
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    Search engines use this text to help determine...

    Search engines use this text to help determine the subject matter of the linked-to document. The anchor text is the clickable text that you see within the content of the blog/ website and once you...
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    Search Results Featured snippet from the web...

    Search Results
    Featured snippet from the web
    Benefits of Search Engine Marketing (SEM)
    Increase brand awareness and brand equity of product.
    Increase Visibility - Increase in web site traffic....
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    This is an ad on Google. Every time someone...

    This is an ad on Google. Every time someone clicks on this ad, the advertiser pays Google a certain sum of money.

    This ad appears on search results. Similarly, advertisers can promote businesses...
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    KEI (keyword effectiveness index) is one of the...

    KEI (keyword effectiveness index) is one of the quickest ways to find keywords that show potential - that is, those keywords which are likely to help your site attract more traffic. It is a metric...
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    Keyword stemming is a useful tool for web pages...

    Keyword stemming is a useful tool for web pages and search engine optimization. The process of keyword stemming involves taking a basic but popular keyword pertaining to a particular website and...
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    SEO is important for eCommerce: SEO, is a...

    SEO is important for eCommerce: SEO, is a marketing practice focused on growing your website's visibility in organic (non-paid) search engine results, driving traffic, and ultimately increasing brand...
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    An outbound link is a hyperlink that points at a...

    An outbound link is a hyperlink that points at a targeted or external domain and is different from the links present on the Source domain. For example, if you provide links of other third-party web...
  21. SEO is increasing the amount of website visitors...

    SEO is increasing the amount of website visitors by getting the site to appear high on results returned by a search engine. SEM is considered internet marketing that increases a site's visibility...
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    PageRank (PR) is an algorithm used by Google...

    PageRank (PR) is an algorithm used by Google Search to rank web pages in their search engine results. PageRank was named after Larry Page, one of the founders of Google. PageRank is a way of...
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    Your customers are using search engines to...

    Your customers are using search engines to research. They use their findings to help them make informed decisions on available options. High SEO rankings allows you to educate potential customers
  24. Google AdWords is a marketplace where companies...

    Google AdWords is a marketplace where companies pay to have their website ranked right with the top organic search results, based on keywords. The basic gist is, you select to promote your brand...
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    There are many differences between HTML (Hyper...

    There are many differences between HTML (Hyper Text Markup Language) and XML (eXtensible Markup Language). ... HTML is used to display data and focuses on how data looks. XML is a software and...
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