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These ranking systems are made up of not one, but a whole series of algorithms. To give you the most useful information, Search algorithms look at many factors, including the words of your query,...

There isn’t a specific keyword density that pages need to reach, but a general rule is to include the keyword at least three times on short pages, with keywords in headers and naturally within the...

A great place to start advancing your Analytics use is with In-Page Analytics, one of the most under-utilized attributes that can contribute the most to your business. This feature can show you the...

Social signals are the feedback that you receive from users on social media channels. For example, these can take the form of shares and likes on Facebook, tweets, and retweets on Twitter.

Social...

Adobe Photoshop is a premium software that comes with a feature to save images optimized for the web. Simply open your image and click on the “File » Save for Web” option.

Google Publisher Tag is an ad tagging library that helps publishers to build ad requests dynamically. Publishers can get better control creating and serving ads on the inventory through GPT. Not only...

There are actually a couple of different types of sitemaps, such as a visual one that you can create before building a website, but I am going to focus on the one that is most important for SEO.
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SEO and digital marketing are two separate but related things. It’s important to invest in both of them in the way that works for your business. If you’re starting from scratch, many digital...