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Search engine optimization is important because users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the web site's trust. SEO is...

Off page SEO refers to techniques your can use to improve the position of a web site in the search engine results page (SERPs).

Benefits Of SEM:

1. Helps in brand awareness
2. Quick revenue generation
3. Business growth support
4. Get linked with new customers
5. Reinforce name recognition
6. Gives benefit to overtake...

Backlinks are important for SEO because some search engines, especially Google, will give more credit to websites that have a good number of quality backlinks, and consider those websites more...

A canonical link element is an HTML element that helps webmasters prevent duplicate content issues in search engine optimization by specifying the "canonical" or "preferred" version of a web page.

5 Off-Page SEO Techniques

1) Create a Recognizable and Authoritative Brand.
2) Build Links through Guest Posting and Email Outreach.
3) Submit Your Articles to High-Quality Niche Directories....

DA means Domain Authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. PA means Page Authority is a score (on a 100-point scale)...

Guest Posting is a method using which you write an article for a website and get a link to your website/blog in return.

Best free SEO tools


Google Keyword Planner.
Google Analytics.
Google Search Console.
Ahrefs’ Free Backlink Checker.
Yoast SEO.
SERProbot.
MozBar.

Search engine submission is an effective tool of web promotion. It refers to the direct submission of a website to a search engine. It is a form of internet marketing that helps a webmasters increase...

PageRank (or PR in short) is a system for ranking webpages developed by Google founders Larry Page and Sergey Brin at Stanford University. It's used to give each page a relative score of importance...

A Web crawler, sometimes called a spider or spiderbot and often shortened to crawler, is an Internet bot that systematically browses the World Wide Web, typically for the purpose of Web indexing.

A business listing is a public profile that contains a business' vital information such as name, address, number, website, hours of operation, and more. They act as a “virtual doorway” to local...

Disavow tool is used to recover from link penalties caused by low quality link building.

The XML sitemap is a document created to help search engine crawlers find our pages, URLs easily from a single place. Generally, there are 2 types of sitemaps, XML sitemaps and HTML sitemaps. HTML...

Search engine spiders, sometimes called crawlers, are used by Internet search engines to collect information about Web sites and individual Web pages. The search engines need information from all the...

Image optimization is about reducing the file size of your images as much as possible without sacrificing quality so that your page load times remain low. It's also about image SEO. That is, getting...

The main purpose of inserting targeted keywords is to make your website visible on the search engine. It helps to visible your website if the users inserted related to your keywords term.

The anchor tag is essentially a tag that you can attach to a word or a phrase (exactly like you would a normal internal or external link), except it brings readers down to a different section of the...

Semantic search seeks to improve search accuracy by understanding the searcher's intent and the contextual meaning of terms as they appear in the searchable dataspace, whether on the Web or within a...

A Web crawler is an Internet bot which helps in Web indexing. They crawl one page at a time through a website until all pages have been indexed.

Quality Score is Google's rating of the quality and relevance of both your keywords and PPC ads. It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your...

Google reviews can give businesses a big credibility boost without having to spend a dime. The many benefits of getting Google reviews include Google ranking for local SEO, leveling the playing...

Google analytics is a free website monitoring tool provided by Google. Using Google analytics, we can monitor our website traffic, nature of traffic, page spending time, nature of visitor, the...

Schema markup is a great way to help your website stand out from your SEO competitors.