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What is the difference between PageRank and search rank?


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What are the benefits of Organic search?


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The term ‘outbound link’ refers to a link which is meant to take you elsewhere. Outbound links are links which are going to take you to alternative webpage or website. Most, if not all, websites...

Paid search refers to any search process where results are dictated by payment from advertisers. However, many associate the term paid search with pay-per-click (PPC) advertising, a specific kind of...

Keyword proximity in SEO refers to the space between the two words, that is how close the words are placed in the text, if the two words are placed closer to each other there weightage and chances...

A canonical URL, sometimes referred to as a "canonical tag," is an HTML attribute that tells search engines where to assign the search value, or "link juice," for pages with duplicate or very similar...

The Google Sandbox refers to an alleged filter that prevents new websites from ranking in Google’s top results. Think of it like a probation period—even if you do everything right, your site won’t...

Search Engine Result Pages (SERPs) are the webpages that search engines display after a searcher inputs a question or query into their platform.


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Why use crosslinks?


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Where should robots.txt be located?


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Do I need robots.txt?


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The robots.txt file is a text file that defines which parts of a domain can be crawled by a Webcrawler, and which parts can't be. In addition, the robots.txt file can include a link to the...

The term “crosslinking” is used in several ways when referring to websites. Most commonly, crosslinking refers to the process of linking between two separate websites. But crosslinking also applies...

Backlinks (also known as “inbound links”, “incoming links” or “one way links”) are links from one website to a page on another website. Google and other major search engines consider backlinks...

A domain name is your website’s equivalent of a physical address. It helps users find your site easily instead of using its internet protocol (IP) address. Domain names consisting of a name and an...

Web hosting is a service that allows organizations and individuals to post a website or web page onto the Internet. A web host, or web hosting service provider, is a business that provides the...

If you have ever wondered how search engines like Google scout websites and decide which ones should rank higher than the others, Googlebot is one part of the answer.

Googlebot is a bot that...

Google is basing its latest algorithm update on a technique/tool created last year called “Bert.”

“Bert” stands for Bidirectional Encoder Representations from Transformers — yes, that’s a...

Paid search results are for companies who want to appear at the top of the SERPs immediately by setting up ad campaigns. Despite the notification in the results that indicate the page is an Ad, many...

Organic search refers exclusively to the unpaid results. Organic results are ranked algorithmically as opposed to ads which marketers purchase.


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Bounce rate is a web analytics metric that measures the ratio between single-page sessions with no user interaction events and all sessions.


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Keyword proximity in SEO refers to how close together keywords are to one another, or to another element on the website. There is a real art to nailing down keyword proximity within a body of text....

Long tail keywords are keywords that are on the long tail of the demand curve, meaning that they have a low monthly search volume (MSV). In the past, there has been some confusion about the...

Think of heading tags as an outline of your content. They’re HTML tags that indicate headings on a webpage. An H1 tag, or Heading 1, is the name or title of your piece of content. It’s the biggest...

Bounce rate is a web analytics metric that measures the ratio between single-page sessions with no user interaction events and all sessions.


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