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    KEI stands for “Keyword Effectiveness Index”. The...

    KEI stands for “Keyword Effectiveness Index”. The KEI essentially helps point out which keywords are the most effective and valuable. Below, I’ll explain why the KEI is important, and exactly what it...
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    Web crawling is the process of indexing data on...

    Web crawling is the process of indexing data on web pages by using a program or automated script. These automated scripts or programs are known by multiple names, including web crawler, spider,...
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    A domain extension is the combination of...

    A domain extension is the combination of characters following the period in a web address. Domain name extensions are the last part of a domain name. For example, in ‘google.com,’ the domain name...
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    Keyword Proximity refers to the distance between...

    Keyword Proximity refers to the distance between two words or phrases, or how close keywords are to each other within a body of text. The closer the two keywords are to each other, the higher the...
  5. Tips for Increasing Your Website Traffic: 1....

    Tips for Increasing Your Website Traffic:
    1. Optimize your website for organic search
    2. Greet visitors with a targeted landing page
    3. Promote your site with digital ads
    4. Drive traffic to your...
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    A search engine results page (SERP) is the list...

    A search engine results page (SERP) is the list of results that a search engine returns in response to a specific word or phrase query. Each listing includes the linked Web page title, the linked...
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    Viral marketing seeks to spread information about...

    Viral marketing seeks to spread information about a product or service from person to person by word of mouth or sharing via the internet or email. The goal of viral marketing is to inspire...
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    Organic search results are the listings on a...

    Organic search results are the listings on a search engine results page (SERP) that appear because of factors such as relevance to the search term and valid search engine optimization (SEO) efforts...
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    Page Authority (PA) is a score developed by Moz...

    Page Authority (PA) is a score developed by Moz that predicts how well a specific page will rank on search engine result pages (SERP). Page Authority scores range from one to 100, with higher scores...
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    Web crawling, also known as Indexing, is used to...

    Web crawling, also known as Indexing, is used to index the information on the page using bots also known as crawlers. Crawling is essentially what search engines do. It’s all about viewing a page as...
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    A long tail keyword is a phrase that is generally...

    A long tail keyword is a phrase that is generally made from three to five words. Since these keywords are more specific than generic terms, they allow you to target niche demographics. With long tail...
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    Outbound links are links that point from your...

    Outbound links are links that point from your website to another. They are often used within content to add more context and to link a reader to another source that will add additional and important...
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    An XML sitemap is a file that lists a website’s...

    An XML sitemap is a file that lists a website’s important pages, making sure Google can find and crawl them all. It also helps search engines understand your website structure. You want Google to...
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    A domain extension is the combination of...

    A domain extension is the combination of characters following the period in a web address. Domain name extensions are the last part of a domain name. For example, in ‘google.com,’ the domain name...
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    The Google Sandbox refers to a metaphorical term...

    The Google Sandbox refers to a metaphorical term to explain why most new websites have very poor rankings in Google Search Engine Results Pages (SERPS). It is commonly believed that Google has a...
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    Meta keywords are a type of a HTML tag....

    Meta keywords are a type of a HTML <meta> tag. Meta tags are used “behind the scenes” of a website page to communicate information about that page to search engine crawlers. The Meta Keyword tag is...
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    ASP.NET is a web framework designed and developed...

    ASP.NET is a web framework designed and developed by Microsoft. It is used to develop websites, web applications and web services. It provides fantastic integration of HTML, CSS and JavaScript. It...
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    A PBN (Private Blog Networks) is a network of...

    A PBN (Private Blog Networks) is a network of websites used to build links to a single website for the purpose of manipulating search engine rankings. This scheme is similar to a link wheel or link...
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    Paid results are basically advertisements the Web...

    Paid results are basically advertisements the Web site owners have paid to have their Web pages display for certain keywords, so these listings show up when someone runs a search query containing...
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    A backlink is simply a link from one website to...

    A backlink is simply a link from one website to another. Search engines like Google use backlink as a ranking signal because when one website links to another, it means they believe the content is...
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    A meta description is an HTML element that...

    A meta description is an HTML element that provides a brief summary of a web page. A page’s meta description tag is displayed as part of the search snippet in a search engine results page (SERP) and...
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    Organic search results are the listings on a...

    Organic search results are the listings on a search engine results page (SERP) that appear because of factors such as relevance to the search term and valid search engine optimization (SEO) efforts...
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    Alt tags are metadata that offer text...

    Alt tags are metadata that offer text descriptions of web images for search engines and screen readers for the visually impaired. As a best practice, they often include text that may appear on the...
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    A server is a computer designed to process...

    A server is a computer designed to process requests and deliver data to another computer over the internet or a local network. A well-known type of server is a web server where web pages can be...
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    Top-level domain (TLD) refers to the last segment...

    Top-level domain (TLD) refers to the last segment of a domain name, or the part that follows immediately after the "dot" symbol. TLDs are mainly classified into two categories: generic TLDs and...
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