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Alt tags are alternative text to images,its a HTML attribute.It gives an image descriptions to crawlers, which helps bots to index an image properly.

SEO ( search engine optimisation ) is the process of increasing the visibility of your website on search engine result page (SERP) via organic or unpaid results.
There are 3 types of SEO:
1. White...

search engine marketing is the promotion of your website by increasing the visibility on
search engine result page (SERP). It can be done using Organic or paid search results. It is also called as...

URL structure consists of :
-Scheme
-Subdomain
-Second level Domain
-Top level Domain
-Subdirectory

The main aim of seo audit is to check whether the given campaign is performing well or not. The purpose of seo audit is to target website, take the necessary actions and get better results

SSL is secured socket layer. Without SSL secured connection can not be established. It is google's ranking factor since 2018

Keyword Cannibalization is when two pages are competiting for same keyword.
It would be difficult for google to identify what page is most authoritative for
that keyword. Google Panda algorithm...