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An XML sitemap is a file on your website that tells search engine crawlers what you want them to look at on your site. It looks something like this: In this example from sitemaps.org, you see a...

Stemming or keyword stemming refers to Google’s ability to understand different word forms of a specific search query. It’s called stemming because it comes from the word stem, base or root form. To...

Use our Google Index Checker tool to check that your pages are indexed. If it is a new page and the tool says it is not indexed, try again a few weeks later. How fast a new page will be indexed...

SERP stands for Search Engine Result Page. The main role of SERP is listing a set of pages over the web-based on the keywords research. In other words, when you open the browser and search for the...

On-page SEO (also known as “on-site” SEO) is the act of optimizing different parts of your website that affect your search engine rankings. Where your website appears in search engine results pages...

Most Important Google Ranking Factors
1. Consistent High Quality Engaging Content Publication
2. Updated Content
3. Content length and structure
4. Keywords and Meta Title Tags
5. Useful...

When you type something into Google, you are presented with a list of results; or SERP (the search engine results page) which shows organic results and paid results.

Paid search results have a...

Keyword Proximity refers to the distance between two words or phrases, or how close keywords are to each other within a body of text. A search term can be made up of a combination of keywords. The...

An outbound link is actually pretty easy to understand. It’s simply a link on your website to another website. It’s also called an external link. Rather than linking to something on your own...

Whether SEO vs. Google Ads is better for your marketing campaign depends on your business’s goals.

SEO works best if you’re looking to generate a steady flow of traffic over time or increase brand...

Following are the most important ranking factors that help you to rank high on the SERPs:

Create a secure site (install SSL Certificate)

Content- Publish Original, Engaging, and Relevant to...

1. Guest Posting
2. Q/A Link Building
3. Social Bookmarking
4. Blog Comments
5. Press Release
6. Forums
7. Web 2.0
8. Profile Links
9. Directory Submission
10. Resource Pages

The top-level domain (TLD), sometimes called the internet domain extension, is the very last section of an internet domain name, located after the last dot, to help form a fully qualified domain name...

Most Important Google Ranking Factors
1. Consistent High Quality Engaging Content Publication
2. Updated Content
3. Content length and structure
4. Keywords and Meta Title Tags
5. Useful...

Uniform Resource Locator (URL), colloquially termed a web address, is a reference to a web resource that specifies its location on a computer network and a mechanism for retrieving it. A URL is a...

Google Sandbox is a program series designed for industry professionals to explore career opportunities while gaining deeper insight into Google's technology, business, and culture. Sandbox provides a...

WWW stands for World Wide Web, which is a collection of information and multimedia services that can be accessed through the internet. The Internet is a wide area network that links many computers...

1. Increased Shareability
2. Raise Brand Awareness
3. Assist with Link Building Efforts
4. They Show Up in Google Image Search
5. Establish Yourself as an Expert
6. Combine Infographics with...

Search engines work by crawling the web using bots called spiders. These web crawlers effectively follow links from page to page to find new content to add to the search index. When you use a search...

If you want to get a better conversion rate from your website, you have to have an effective CTA. Whether you want increased signups, more sales, or more website traffic, your CTA is key. There are...

BERT, or Biodirectional Encoder Representations from Transformers, allows Google’s AI to understand the context of an entire sentence rather than analyzing and matching keywords to search results...

The document must be located in the website host’s root directory and accessible through FTP. It is suggested that you download the robots.txt file in its original form before making any...

Good keywords make or break a successful SEO marketing campaign. Here are the key steps to get started with keyword research:

Step 1: Find keyword ideas based on key terms, related search,...

Crosslinking content helps keep site visitors engaged and on your site longer by suggesting related content they might be interested in. E-commerce sites understand the power of crosslinks, and use...

A permalink, also known as a persistent link, durable link, or stable link, is a URL that connects directly to a specific library resource. Unlike many URLs, a permalink is designed to not break. You...